The Herald reports: A British newspaper launched its condensed and cheaper version today in hopes of luring back dwindling numbers of paper readers and resuscitating poor sales.
The Independent, owned by Russian tycoon Alexander Lebedev, launched the spin-off called “i” – a daily tabloid that shares the main paper’s editorial staff, but focuses on news briefs and digested opinion pieces aimed at “time-poor newspaper readers” and younger people.
Fairfax could do something similar here with the Sunday Star-Times. They could produce a pygmy version and call it PSST.
Love it ... PSST! I'd buy it at least once for the masthead (or whatever it's called, that thingy across the top with the name).
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