Monday, September 8, 2014

Rory Sutherland on e-cigarettes

The Wiki Man column in the Spectator of 30 August begins:
I was waiting on an office forecourt recently puffing on an e-cigarette when a security guard came out. ‘You can’t smoke here,’ he shouted. 
‘I’m not, actually,’ I replied. 
He went to consult his superior. A few minutes later he reappeared. 
‘You can’t use e-cigarettes here either.’ 
‘Why not?’ 
‘Because you are projecting the image of smoking.’ 
‘What, insouciance?’

Rory Sutherland is vice-chairman of Ogilvy Group UK or, in his words, “Fat bloke at Ogilvy. He tweets here.

1 comment:

View Website IT Consultant Fort Myers said...

Though I think ecigs to be a great invention to enable smokers to significantly reduce the risk they've had from analog smoking, I've seen two former nonsmokers become analog smokers. I realize this is relatively rare and shouldn't result in a similar banning for this new technology but my observation indicates it's at least possible.