Rory Sutherland on e-cigarettes
The Wiki Man column
in the Spectator of 30 August begins:
I was waiting on an office forecourt recently puffing on an
e-cigarette when a security guard came out. ‘You can’t smoke here,’ he shouted.
‘I’m not, actually,’ I replied.
He went to consult his superior. A few minutes later he
reappeared.
‘You can’t use e-cigarettes here either.’
‘Why not?’
‘Because you are projecting the image of smoking.’
‘What, insouciance?’
Rory Sutherland is vice-chairman of Ogilvy Group UK or, in
his words, “Fat bloke at Ogilvy”. He tweets here.
Though I think ecigs to be a great invention to enable smokers to significantly reduce the risk they've had from analog smoking, I've seen two former nonsmokers become analog smokers. I realize this is relatively rare and shouldn't result in a similar banning for this new technology but my observation indicates it's at least possible.
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