The “story” on Stuff is illustrated with the opening still from the video, an arresting image of a woman whose head but not face is covered with bees. Neither painting nor artist is identified. (I can do that: Bee Lady by Joanna Braithwaite was first exhibited in 2002 at Milford Galleries.) I wonder why no one at Fairfax thought that might be useful information for readers.
Friday, July 13, 2012
Advertising on Stuff
Fairfax has given up on quality editorial content, hasn’t it. This vid of Miranda Kerr making an ad for Victoria’s Secret is not a news story in any way, it is an advertisement. So is this piece about an art auction later this month in which the dealer explains that buying paintings, specifically these paintings right here, is a really good investment. In the accompanying video – I wonder who paid for it – the dealer says, “There’s huge opportunities there for buyers.” Well, he would, wouldn’t he.
Advertorial and product placement is to be expected in suburban giveaways and James Bond films, but it’s not what one expects from one of our major media companies. Oh, wait…