Apple has arguably helped to modernise Chinese attitudes towards enterprise and design. Chinese shoppers are eager not only to own its products but also to learn about the man behind the company; sales of a biography of Steve Jobs have been huge. Apple may even have helped nudge the Chinese government towards stricter protection of intellectual property—though pirated copies of the Jobs biography were available within days of the original, and at a fraction of the price.
Tuesday, August 7, 2012
Who says Chinese don’t do irony?
The Economist reports, in an article on Apple’s success in China and, as ever with China, IP: