Monday, December 16, 2019

A curated mix of artisans

From Cuisine, January 2020 issue, p50:
If you fancy a yoga class followed by a cleansing organic juice (sipped through a bamboo straw) and then maybe a hand-crafted Paris Brest pastry oozing with hazelnut cream just to keep the balance right, head straight down to The Welder, a complex in the progressive South Town neighbourhood of Christchurch where the hospitality and lifestyle brands share a philosophy of holistic health and sustainability.  This is retail and food therapy that’s good at heart and good for you – but none too precious. “We were prescriptive about the types of businesses we wanted within The Welder,” says James Springer, associate at Box 112, the developers behind the project. “It’s a curated mix of artisans that tie into the wellness theme.” 

1 comment:

Bill Bennett said...

“We were prescriptive about the types of businesses we wanted within The Welder,”

This sounds like it was written by an Australian technology PR company.