The NZ Woman’s Weekly fights back

On 16 April I blogged about the latest readership figures for New Zealand newspapers and magazines, and noted that:

In the hard-fought women’s weekly market Woman’s Day is down 5%, New Idea 3% and the Woman’s Weekly’s 2%.

The Woman’s Weekly has taken decisive action and is now trying to appeal to a new market segment: heterosexual men. At least that is what I take from the cover of the latest issue:

Works for me. I especially like the fact that the cover image has absolutely no connection with the story about Ms Middleton on pages 10-12.