By the way, on the subject of branding towns in NZ, we passed through Taihape and bought some plants from a shop called “Born in Taihape”. The sub headline of the shop was, wait for it: “Thoroughly rooted”.
Sunday, January 31, 2010
Rooting in Taihape
In an email today from a Quote Unquote reader who remembers this post about the world’s worst tourism slogans: