A: On the table.
Q: What are we all reading from?
A: The same page.
Q: What are we all singing from?
A: The same hymnbook.
Q: What are we taking?
A: Steps.
Q: Where are we taking them?
A: To the next level.
Q: Whom are we backing?
A: Ourselves.
Q: Whom are we targeting?
A: The end user.
Q: What are we enhancing?
A: Their end-user experience.
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